Marketing - Moral and ethical aspects.
Overview
Works: | 7 works in 2 publications in 2 languages |
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Titles
Macromarketing--a global focus : = marketing systems, societal development, equity & poverty /
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(Language materials, printed)
Marketing and the common good = essays from Notre Dame on societal impact /
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(Electronic resources)
Ethics and neuromarketing = implications for market research and business practice /
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(Electronic resources)
Subjects