Marketing - Management

科特勒談行銷 : = 如何創造﹑贏取並主宰市場 / by: (Language materials, printed)

A framework for marketing management / by: (Language materials, printed)

Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014 = Twenty Years of Mass Customization - Towards New Frontiers / by: (Electronic resources)

Cases on consumer-centric marketing management / by: (Electronic resources)

Marketing, technology and customer commitment in the new economy = proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference / by: (Electronic resources)

Creating and delivering value in marketing = proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference / by: (Electronic resources)

Proceedings of the 2002 Academy of Marketing Science (AMS) annual conference by: (Electronic resources)

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)

行銷策略 / by: (Language materials, printed)

MARKETING MANAGEMENT by: (Electronic resources)

市場管理 / by: (Language materials, printed)

Managing the supply chain : = a strategic perspective / by: (Language materials, printed)