Advertising - History. - United States
Overview
| Works: | 7 works in 1 publications in 1 languages | |
|---|---|---|
Titles
Was there a Pepsi Generation before Pepsi discovered it? : = youth-based segmentation in marketing /
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(Language materials, printed)
Better living : = advertising, media, and the new vocabulary of business leadership, 1935-1955 /
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(Language materials, printed)
Creating the corporate soul = the rise of public relations and corporate imagery in American big business /
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(Language materials, printed)
Personalities and products = a historical perspective on advertising in America /
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(Language materials, printed)
Testimonial advertising in the American marketplace = emulation, identity, community /
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(Electronic resources)
Lord of attention = Gerald Stanley Lee & the crowd metaphor in industrializing America /
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(Language materials, printed)
Subjects