Brand name products
Overview
| Works: | 15 works in 6 publications in 6 languages | |
|---|---|---|
Titles
A "brand" new language : = commercial influences in literature and culture /
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(Language materials, printed)
Ooogo brandidentity!.. Vol. 4. Brands must continuously innovate /
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(Language materials, printed)
National brands and private labels in retailing = First International Symposium NB&PL, Barcelona, June 2014 /
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(Electronic resources)
Globalization, culture and branding : = how to leverage cultural equity for building iconic brands in the era of globalization /
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(Electronic resources)
Cases on branding strategies and product development : = successes and pitfalls /
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(Electronic resources)
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