Database marketing.
Overview
| Works: | 15 works in 1 publications in 1 languages | |
|---|---|---|
Titles
The New direct marketing : = how to implement a profit-driven database marketing strategy /
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(Language materials, printed)
Targeting for success : = a guide to new techniques for measurement and analysis in database and direct marketing /
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(Language materials, printed)
Desktop direct marketing : = how to use up-to-the-minute technologies to find and reach new customers /
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(Language materials, printed)
The new direct marketing = how to implement a profit-driven database marketing strategy /
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(Language materials, printed)
The customer loyalty solutio = what works and what doesn't in customer loyalty programs /
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(Language materials, printed)
Targeting using augmented data in database marketing = decision factors for evaluating external sources /
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(Electronic resources)
Consumer insight = how to use data and market research to get closer to your customer /
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(Language materials, printed)
Perspectives on promotion and database marketing = the collected works of Robert C. Blattberg /
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(Electronic resources)
Advanced database marketing : = innovative methodologies and applications for managing customer relationships /
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(Language materials, printed)
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