Relationship marketing.
Overview
| Works: | 82 works in 16 publications in 16 languages | |
|---|---|---|
Titles
Creating the marketing experience : = new strategies for building relationships with your target market /
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The customer marketing method : = how to implement and profit from customer relationship management /
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Customer relationship management : = ultimate guide to the efficient use of CRM /
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The rainmaker's toolkit : = power strategies for finding, keeping, and growing profitable clients /
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The relational enterprise : = moving beyond CRM to maximize all your business relationships /
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Creating the marketing experience : = new strategies for building relationships with your target market /
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Markets of one = creating customer-unique value through mass customization /
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Relationship marketing for competitive advantage = winning and keeping customers /
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Customer share marketing = how the world's great marketers unlock profits from customer loyalty /
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Total relationship marketing = marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm /
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ProfitBrand = how to increase the profitability, accountability & sustainability of brands /
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Growing Modular = Mass Customization of Complex Products, Services and Software /
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Handbook of relationship marketing / = Jagdish N. Sheth, Atul Parvatiyar, editors.
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Marketing 2.0 : = bridging the gap between seller and buyer through social media marketing /
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Success with Microsoft Dynamics CRM 4.0 = implementing customer relationship management /
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Trust, social relations and engagement = understanding customer behaviour on the Web /
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Handbook of research on management of cultural products : = e-relationship marketing and accessibility perspectives /
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The paradox of points = theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs /
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Good works! = marketing and corporate initiatives that build a better world... and the bottom line /
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Inter-organizational culture = linking relationship marketing with organizational behavior /
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B2b customer engagement strategy = an introduction to managing customer experience /
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Customer experience management : = a revolutionary approach to connecting with your customers /
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Customer relationship management : = integrating marketing strategy and information technology /
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Relationship marketing : = new strategies, techniques and technologies to win the customers you want and keep them forever /
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Customer equity : = building and managing relationships as valuable assets /
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Markets of one : = creating customer-unique value through mass customization /
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Nurturing customer relationships : = [a step-by-step process for growing clients by design] /
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Relationship marketing in professional services = a study of agency-client dynamics in the advertising sector /
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Successful customer relationship marketing = new thinking, new strategies, new tools for getting closer to your customers /
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Pathways less traveled to value creation = interaction, dialogue and knowledge generation /
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The academic, practitioner divide in marketing = myth or reality? /
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Relationship marketing : = perspectives, dimensions and contexts /
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Managing customers as investments : = the strategic value of customers in the long run /
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Enterprise one to one : = tools for competing in the interactive age /
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Customer knowledge management : = people, processes, and technology /
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Making meaning : = how successful businesses deliver meaningful customer experiences /
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Reputation transfer to enter new B-to-B markets = measuring and modelling approaches /
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Customer-centric knowledge management = concepts and applications /
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Marketing the sports organisation = building networks and relationships /
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Business relationship management and marketing = mastering business markets /
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Customer-centric marketing = build relationships, create advocates, and influence your customers /
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Lead generation for the complex sale = boost the quality and quantity of leads to increase your ROI /
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Voice-of-the-Customer Marketing = A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay /
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Chatter marketing : = putting the relationship back in customer relationship management /
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Selling for the Long Run = Build Lasting Customer Relationships for Breakthrough Results /
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Take Your Sales to the Next Level = Advanced Skills to Build Stronger Relationships and Close More Deals /
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La cha緅ne relationnelle = 歋tat et perspectives d'une recherche dans le domain des services /
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