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主題
Sports spectators - Psychology.
概要
作品:
6 作品在 1 項出版品 1 種語言
書目資訊
Sport fans : = the psychology and social impact of spectators /
by:
(書目-語言資料,印刷品)
The team America loves to hate : = why baseball fans despise the New York Yankees /
by:
(書目-語言資料,印刷品)
Rivalry and group behavior among consumers and brands = comparisons in and out of the sport context /
by:
(書目-電子資源)
Understanding rivalry and its influence on sports fans
by:
(書目-電子資源)
The team America loves to hate = why baseball fans despise the New York Yankees /
by:
(書目-語言資料,印刷品)
主題
Marketing.
Sports spectators- Attitudes.
Consumer behavior- Psychological aspects.
Group identity.
Sports- Social aspects.
Sports spectators- Psychology.
New York Yankees (Baseball team)
Branding (Marketing)- Social aspects.
Sports rivalries.
Sports spectators- Social conditions.
Consumer Behavior.
處理中
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