議價

通路產品定價與資源分配之研究 : = 以H品牌冰淇淋為例 = A Simulation-based Channel Pricing and Resource Allocation Model : A Case Study of the H Ice Cream Brand / by: (Language materials, printed)

最適通路資源分配與議價模擬模型 : = 以個案公司冷鏈產品為例 = Simulation models for optimizing channel resource allocations and prices negotiations: a case study of the cold chain product in Taiwan / by: (Language materials, printed)

議價

Negotiation

negotiation

multiple resource allocation

系統模擬

多通路資源分配

通路資源管理

Channel Resource Management

冷鏈

simulation system

Simulation

cold chain