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購物價值
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Titles
商店氣氛、顧客體驗、購物價值及行為意向之關係研究 = = The Study of the Relationships among Store Atmosphere, Custom Experience, Shopping Value and Behavior Intention : An Empirical Study of McDonald's Coffee Shop in Northern Taiwan : 以北部地區麥當勞咖啡館為例 /
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Subjects
商店氣氛
購物價值
咖啡
顧客體驗
行為意向
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