品牌形象
Overview
| Works: | 14 works in 2 publications in 2 languages | |
|---|---|---|
Titles
產品涉入程度、品牌形象、品牌權益與顧客回應間之關係探討 = = The relationships exploration among product involvement, brand image, brand equity and customer responses. /
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飛航臺灣國際航線航空公司之品牌忠誠度研究 = = A Study on Brand Loyalty of Airlines which Fly Taiwan International Routes /
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觀光休閒旅館之消費者體驗研究 = = The research of consumer experience by the recreation hotels /
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學校品牌對學生行為意圖之影響 = = The Impact of School Brand on Students' Behavioral Intention : An Empirical Study of Private Senior High School in Tao-Yuan : 以桃園縣私立高中為例 /
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加盟業者品牌忠誠度之研究 = = The Study of Franchise Brand Loyalty : An Empirical Study of Real Estate Broker of Franchisers : 以不動產仲介經紀業連鎖加盟店為例 /
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顧客忠誠度 = = Consumer loyalty : A Perspective of corporate ability and corporate social responsibility : 以公司能力和企業社會責任觀點 /
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忠誠策略的採取及其對品牌形象和品牌忠誠影響之研究 = = Adopting loyalty bond strategies and its impacts on brand image and brand loyalty /
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價格敏感度、知覺價值、品牌形象與品牌再購買意願之關係研究 : = 以家樂福品牌為例 = The relationships of price sensitivity, perceived value, brand image and purchasing intention– An examination of Carrefour brand /
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影響消費者購買豪華進口汽車因素之研究 : = 以Mercedes–Benz與BMW為例 = A study of factors affecting consumers' purchase of imported luxury cars : the case of Mercedes-Benz and BMW /
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影響消費者對健康食品購買行為之研究 = = The Study on Influencing Factors of Consumer Purchasing Behavior in the Health Food Industry /
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