Brand name products - Valuation.

Value creation : = the power of brand equity / by: (Language materials, printed)

Retail brand equity and loyalty = analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing / by: (Electronic resources)

Brand name products- Valuation.

Intangible property- Valuation.

Brand loyalty.

Marketing.

Branding (Marketing)- Management.

Business and Management.

Sales/Distribution.

Brand name products- Research.