Social media - Marketing.
Overview
Works: | 11 works in 3 publications in 3 languages |
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Titles
Social media monetization = platforms, strategic models and critical success factors /
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(Electronic resources)
Social information = gaining competitive and business advantage using social media tools /
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(Electronic resources)
Managing negative word-of-mouth on social media platforms = the effect of hotel management responses on observers' purchase intention /
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(Electronic resources)
Social media analytics strategy = using data to optimize business performance /
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(Electronic resources)
Subjects