Marketing - Statistical methods.

Statistical modeling for management / by: (Language materials, printed)

Handbook of partial least squares = concepts, methods and applications / by: (Language materials, printed)

Excel 2016 for marketing statistics = a guide to solving practical problems / by: (Electronic resources)

Excel 2019 for marketing statistics = a guide to solving practical problems / by: (Electronic resources)

Marketing analytics = statistical tools for marketing and consumer behaviour using SPSS / by: (Electronic resources)

Least squares.

Marketing.

Microsoft Excel (Computer file)

Latent variables.

Regression analysis- Data processing.

Statistical Theory and Methods.

SPSS (Computer file)

Structural equation modeling- Data processing.

BUSINESS & ECONOMICS / Marketing / Research

BUSINESS & ECONOMICS / Consumer Behavior

Marketing- Mathematical models.

Statistics.

Statistics and Computing/Statistics Programs.

Computer Appl. in Social and Behavioral Sciences.

Marketing- Data processing.

BUSINESS & ECONOMICS / Statistics

Marketing- Statistical methods.

Path analysis (Statistics)- Data processing.