Marketing - Moral and ethical aspects.

Overview

Works:	9 works in 4 publications in 4 languages

Titles

Marketing ethics / by: (Language materials, printed)

Selling sin = the marketing of socially unacceptable products / by: (Language materials, printed)

Macromarketing--a global focus : = marketing systems, societal development, equity & poverty / by: (Language materials, printed)

Rethinking advertising = ethics and effectiveness / by: (Electronic resources)

The dark side of marketing = technology, consumer autonomy and recuperative marketing / by: (Electronic resources)

Ethical approaches to marketing = positive contributions to society / by: (Electronic resources)

Humanistic marketing / by: (Electronic resources)

Ethics and neuromarketing = implications for market research and business practice / by: (Electronic resources)

Marketing and the common good = essays from Notre Dame on societal impact / by: (Electronic resources)

Subjects