Product differentiation.

Meatball sundae : = is your marketing out of sync? / by: (Language materials, printed)

The right sensory mix = targeting consumer product development scientifically / by: (Language materials, printed)

Economic theories of product differentiation by: (Electronic resources)

Creative cost-benefits reinvention = how to reverse commoditization hell in the age of customer capitalism / by: (Electronic resources)

The right sensory mix = decoding customers' behavior and preferences / by: (Electronic resources)

Disruption by design = how to create products that disrupt and then dominate markets / by: (Electronic resources)

The product manager's desk reference by: (Electronic resources)

Senses and sensation.

Marketing.

Diversification in industry.

Business/Management Science, general.

Industrial Organization.

Market Structure and Economic Design.

Cost effectiveness.

Business forecasting.

Consumer behavior- Psychological aspects.

Value.

Product differentiation.

Target marketing.

Product design- Technological innovations.

Spatial Economics.

Marketing- Social aspects.

Product management

Consumers' preferences.

Behavioral Sciences and Psychology.

Regulation and Industrial Policy.

Marketing- Management.

Economics/Management Science.

Consumer behavior.

Marketing

New products.

Management/Business for Professionals.

Product management.

Innovation and Technology Management.

Consumer Behavior.