Consumer profiling.
Overview
| Works: | 12 works in 3 publications in 3 languages | |
|---|---|---|
Titles
Advanced database marketing : = innovative methodologies and applications for managing customer relationships /
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(Language materials, printed)
Creating value with big data analytics = making smarter marketing decisions /
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(Electronic resources)
Consumer information systems and relationship management = design, implementation, and use /
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(Electronic resources)
Predictive analytics, data mining and big data : = myths, misconceptions and methods /
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(Electronic resources)
Rethinking retail = a marketer's guide to decoding consumer preference through data analytics /
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(Electronic resources)
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Subjects