Consumer behavior - Psychological aspects.
Overview
| Works: | 17 works in 7 publications in 7 languages | |
|---|---|---|
Titles
How customers think : = essential insights into the mind of the market /
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(Language materials, printed)
Ernest Dichter and motivation research = newperspectives on the making of post-war consumer culture /
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(Electronic resources)
Rivalry and group behavior among consumers and brands = comparisons in and out of the sport context /
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(Electronic resources)
The right sensory mix = targeting consumer product development scientifically /
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(Language materials, printed)
Understanding consumer financial behavior = Money Management in an Age of Financial Illiteracy /
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(Electronic resources)
Handbook of research on leveraging consumer behavior and psychology in the digital economy
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(Electronic resources)
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