Place marketing.
Overview
Works: | 29 works in 8 publications in 8 languages |
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Titles
Concept marketing for communities : = capitalizing on underutilized resources to generate growth and development /
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(Language materials, printed)
Media strategies for marketing places in crisis = improving the image of cities, countries, and tourist destinations /
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(Language materials, printed)
Communicating national image through development and diplomacy = the politics of foreign aid /
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(Electronic resources)
Destination management and marketing = breakthroughs in research and practice /
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(Electronic resources)
Place branding for small cities, regions & downtowns : = the essentials for successful destinations /
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(Language materials, printed)
Place event marketing in the Asia Pacific Region : = branding and promotion in cities /
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(Language materials, printed)
Nation branding and sports diplomacy = country image games in times of change /
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(Electronic resources)
Media strategies for marketing places in crisis : = improving the image of cities, countries and tourist destinations /
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(Language materials, printed)
Destination marketing : = an integrated marketing communication approach /
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(Language materials, printed)
How to brand nations, cities and destinations = a planning book for place branding /
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(Electronic resources)
Place branding = glocal, virtual and physical identities, constructed, imagined and experienced /
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(Electronic resources)
International place branding yearbook 2012 = managing smart growth & sustainability /
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(Electronic resources)
Rethinking place branding = comprehensive brand development for cities and regions /
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(Electronic resources)
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