Place marketing.
概要
| 作品: | 29 作品在 8 項出版品 8 種語言 | |
|---|---|---|
書目資訊
Concept marketing for communities : = capitalizing on underutilized resources to generate growth and development /
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Media strategies for marketing places in crisis : = improving the image of cities, countries and tourist destinations /
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Media strategies for marketing places in crisis = improving the image of cities, countries, and tourist destinations /
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Communicating national image through development and diplomacy = the politics of foreign aid /
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An insider's guide to place branding = shaping the identity and reputation of cities, regions and countries /
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Place branding for small cities, regions & downtowns : = the essentials for successful destinations /
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Place event marketing in the Asia Pacific Region : = branding and promotion in cities /
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Place branding = glocal, virtual and physical identities, constructed, imagined and experienced /
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