Technological innovations - Marketing.

Crossing the chasm : = marketing and selling high-tech products to mainstream customers / by: (Language materials, printed)

TechnoBrands = how to create & use "brand identity" to market, advertise & sell technology products / by: (Electronic resources)

The slow pace of fast change : = bringing innovations to market in a connected world / by: (Language materials, printed)

Successful marketing strategy for high-tech firms by: (Language materials, printed)

Successful marketing strategy for high-tech firms by: (Language materials, printed)

Managing and marketing radical innovations : = marketing new technology / by: (Language materials, printed)

Lead markets in age-based innovations = demographic change and internationally successful innovations / by: (Electronic resources)

Commercializing innovation = turning technology breakthroughs into products / by: (Electronic resources)

Marketing in university-industry technological collaboration = communication and research commercialization / by: (Electronic resources)

Managing and marketing radical innovations = marketing new technology / by: (Electronic resources)

Business/Management Science, general.

Technological innovations- Marketing.

Supply and demand.

R & D/Technology Policy.

Rational choice theory.

Non-Profit Organizations and Public Enterprises.

Population aging- Economic aspects.

High technology- Marketing.

Marketing- Social aspects.

Market Research/Competitive Intelligence.

Selling- High technology.

Brand name products.

Information theory in economics.

IT in Business.

Academic-industrial collaboration.

New products.

Economics/Management Science.

Innovation/Technology Management.

Technological innovations- Management.

Management/Business for Professionals.

Big Data/Analytics.