Marketing - Psychological aspects.
Overview
| Works: | 27 works in 10 publications in 10 languages | |
|---|---|---|
Titles
The new marketing era : = marketing to the imagination in a technology driven world /
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(Language materials, printed)
The new marketing era = marketing to the imagination in a technology-driven world /
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(Electronic resources)
Building brand without mass media : = efficient and effective tools of brand building /
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(Language materials, printed)
Ethics and neuromarketing = implications for market research and business practice /
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(Electronic resources)
Personality, design and marketing = matching design to customer personal preferences /
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(Electronic resources)
Marketing and dysfunctional consumer behaviour = understanding how and when marketing drives problematic consumption patterns /
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(Electronic resources)
Nostalgia marketing = rekindling the past to influence consumer choices /
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(Electronic resources)
Reverse psychology marketing = the death of traditional marketing and the rise of the new "pull" game /
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(Electronic resources)
Why marketing to women doesn't work : = using market segmentation to understand consumer needs /
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(Electronic resources)
Neuro-advertising = brain-friendly advertising for more success in your market /
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(Electronic resources)
How customers think : = essential insights into the mind of the market /
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(Language materials, printed)
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