Marketing - Psychological aspects.

Trust in market relationships / by: (書目-語言資料,印刷品)

Creating experiences in the experience economy / by: (書目-語言資料,印刷品)

Reverse psychology marketing = the death of traditional marketing and the rise of the new "pull" game / by: (書目-電子資源)

Why marketing to women doesn't work : = using market segmentation to understand consumer needs / by: (書目-電子資源)

Introduction to neuromarketing & consumer neuroscience / by: (書目-語言資料,印刷品)

Ethics and neuromarketing = implications for market research and business practice / by: (書目-電子資源)

Marketing manipulation = a consumer's survival manual / by: (書目-電子資源)

Emotional intelligence and marketing by: (書目-電子資源)

Nostalgia marketing = rekindling the past to influence consumer choices / by: (書目-電子資源)

P行銷時代 = 資訊世紀不可忽略的人性行銷 / by: (書目-電子資源)

Neuro-advertising = brain-friendly advertising for more success in your market / by: (書目-電子資源)

Marketing and dysfunctional consumer behaviour = understanding how and when marketing drives problematic consumption patterns / by: (書目-電子資源)

Building brand without mass media : = efficient and effective tools of brand building / by: (書目-語言資料,印刷品)

Psychological foundations of marketing by: (書目-電子資源)

Storytelling-case archetype decoding and assignment manual (SCADAM) by: (書目-電子資源)

Applying neuroscience to business practice by: (書目-電子資源)