Marketing - Management

Cases on consumer-centric marketing management / by: (書目-電子資源)

Marketing, technology and customer commitment in the new economy = proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference / by: (書目-電子資源)

Creating and delivering value in marketing = proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference / by: (書目-電子資源)

Proceedings of the 2002 Academy of Marketing Science (AMS) annual conference by: (書目-電子資源)

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference by: (書目-電子資源)

行銷策略 / by: (書目-語言資料,印刷品)

Marketing management : = an Asian perspective / by: (書目-語言資料,印刷品)

MARKETING MANAGEMENT by: (書目-電子資源)

肉丸聖代 : = 行銷是一種承諾,不是變魔術! / by: (書目-語言資料,印刷品)

科特勒談行銷 : = 如何創造﹑贏取並主宰市場 / by: (書目-語言資料,印刷品)

行銷管理 / by: (書目-語言資料,印刷品)

策略行銷 / by: (書目-語言資料,印刷品)