Service industries - Marketing - Case studies.

Marketing strategies for services : = globalization, client-orientation, deregulation / by: (Language materials, printed)

Services marketing : = text and cases / by: (Language materials, printed)

Services marketing cases in emerging markets = an Asian perspective / by: (Electronic resources)

Services marketing : = text and cases / by: (Language materials, printed)

Marketing.

Business and Management.

Services.

Professions- Marketing

Service industries- Marketing

Industrial management- Asia

Service industries- Marketing.

Emerging Markets/Globalization.