Marketing - Mathematical models.
Overview
| Works: | 13 works in 6 publications in 6 languages | |
|---|---|---|
Titles
Data-driven marketing : = the 15 metrics everyone in marketing should know /
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(Language materials, printed)
Quantitative marketing and marketing management = marketing models and methods in theory and practice /
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(Electronic resources)
Modeling markets = analyzing marketing phenomena and improving marketing decision making /
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(Electronic resources)
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