New products - Marketing.
Overview
| Works: | 34 works in 7 publications in 7 languages | |
|---|---|---|
Titles
Creating demand : = powerful tips and tactics for marketing your product or service /
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Simulated test marketing : = technology for launching successful new products /
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Strategic technology management : = building bridges between sciences, engineering and business management /
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Innovation, product development and commercialization : = case studies and key practices for market leadership /
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New product development and delivery : = ensuring successful products through integrated process management /
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Powerful products : = strategic management of successful new product development /
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Powerful products = strategic management of successful new product development /
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The product manager's field guide = practical tools, exercises, and resources for improved product management /
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Managing new industry creation : = global knowledge formation and entrepreneurship in high technology /
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The product manager's handbook = the complete product management resource /
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The big idea = how business innovators get great ideas to market /
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New product development and delivery = ensuring successful products through integrated process management /
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(Language materials, printed)
Strategic technology management = building bridges between sciences, engineering and business management /
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(Language materials, printed)
Product development = a structured approach to consumer product development, design, and manufacture /
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The distribution trap = keeping your innovations from becoming commodities /
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Strategic technology management = building bridges between sciences, engineering and business management /
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(Electronic resources)
Value chain marketing = a marketing strategy to overcome immediate customer innovation resistance /
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(Electronic resources)
Emerging markets from a multidisciplinary perspective = challenges, opportunities and research agenda /
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Rock the tech stage = how the best speakers in tech present ideas and pitch products /
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(Electronic resources)
Product development = a structured approach to consumer product development, design, and manufacture /
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(Electronic resources)
From idea to profit = how to market innovative products and services /
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