New products - Marketing.
概要
作品: | 34 作品在 7 項出版品 7 種語言 |
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書目資訊
Creating demand : = powerful tips and tactics for marketing your product or service /
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Strategic technology management : = building bridges between sciences, engineering and business management /
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Innovation, product development and commercialization : = case studies and key practices for market leadership /
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Emerging markets from a multidisciplinary perspective = challenges, opportunities and research agenda /
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New product development and delivery : = ensuring successful products through integrated process management /
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Powerful products : = strategic management of successful new product development /
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The product manager's field guide = practical tools, exercises, and resources for improved product management /
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Managing new industry creation : = global knowledge formation and entrepreneurship in high technology /
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New product development and delivery = ensuring successful products through integrated process management /
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Strategic technology management = building bridges between sciences, engineering and business management /
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Product development = a structured approach to consumer product development, design, and manufacture /
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Strategic technology management = building bridges between sciences, engineering and business management /
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Value chain marketing = a marketing strategy to overcome immediate customer innovation resistance /
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