Direct marketing.
Overview
| Works: | 35 works in 2 publications in 2 languages | |
|---|---|---|
Titles
Targeting for success : = a guide to new techniques for measurement and analysis in database and direct marketing /
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(Language materials, printed)
Direct marketing success stories-- and the strategies that built the businesses
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(Electronic resources)
Mobilized marketing and the consumer = technological developments and challenges /
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(Electronic resources)
Targeting using augmented data in database marketing = decision factors for evaluating external sources /
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(Electronic resources)
Direct marketing in action = cutting-edge strategies for finding and keeping the best customers /
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(Electronic resources)
Reinventing interactive and direct marketing = leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /
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(Electronic resources)
Sales letters that sizzle = all the hooks, lines, and sinkers you'll ever need to close sales /
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(Electronic resources)
Winning direct response advertising = from print through interactive media /
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(Electronic resources)
Making direct mail work = get great results from all your direct mail /
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(Language materials, printed)
S.U.R.E.-fire direct response marketing = generating business-to-business sales leads for bottom-line success /
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(Language materials, printed)
Direct marketing = a step-by-step guide to effective planning and targeting /
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(Language materials, printed)
Direct marketing for nonprofits : = essential techniques for the new era /
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(Language materials, printed)
Mobilized marketing and the consumer : = technological developments and challenges /
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(Language materials, printed)
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