Marketing - Congresses.
Overview
| Works: | 25 works in 19 publications in 19 languages | |
|---|---|---|
Titles
Defining, measuring, and managing brand equity : = a conference summary /
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(Language materials, printed)
Proceedings of the Marketing Science Institute 20th Anniversary Conference, October 29-30, 1981.
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(Language materials, printed)
Marketing opportunities and challenges in a changing global marketplace = proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference /
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(Electronic resources)
Creating marketing magic and innovative future marketing trends = proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference /
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(Electronic resources)
The customer is NOT always right? marketing orientationsin a dynamic business world = proceedings of the 2011 World Marketing Congress /
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(Electronic resources)
Marketing transformation = marketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
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(Electronic resources)
Strategic innovative marketing and tourism = 8th ICSIMAT, Northern Aegean, Greece, 2019 /
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(Electronic resources)
Strategic innovative marketing and tourism in the COVID-19 era = 9th ICSIMAT Conference 2020 /
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(Electronic resources)
Advances in national brand and private label marketing = eighth international conference, 2021 /
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(Electronic resources)
Enlightened marketing in challenging times = proceedings of the 2019 AMS World Marketing Congress (WMC) /
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(Electronic resources)
From micro to macro = dealing with uncertainties in the global marketplace : proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference /
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(Electronic resources)
Optimistic marketing in challenging times = serving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /
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(Electronic resources)
Welcome to the new normal = life after the chaos : proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17-19, 2023 /
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(Electronic resources)
Bringing the soul back to marketing = proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023 /
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(Electronic resources)
Strategic innovative marketing and tourism = current trends and future outlook -- 10th ICSIMAT, Ionian Islands, Greece, 2023 /
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(Electronic resources)
Marketing solutions to the challenges of a VUCA environment = proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023 /
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(Electronic resources)
Celebrating the past and future of marketing and discovery with social impact = 2021 AMS Virtual Annual Conference and World Marketing Congress /
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(Electronic resources)
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