Marketing
Overview
| Works: | 95 works in 70 publications in 70 languages | |
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Titles
Data-driven marketing : = the 15 metrics everyone in marketing should know /
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Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1998 Multicultural Marketing Conference = Montreal, Quebec, Canada, September 17-20, 1998 /
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Minority marketing = research perspectives for the 1990s : proceedings of the 1993 Minority Marketing Congress /
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Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
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The sustainable global marketplace = proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference /
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Ideas in marketing = finding the new and polishing the old : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /
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Marketing horizons = a 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
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Revolution in marketing = market driving changes : proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /
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Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
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Global perspectives in marketing for the 21st Century = proceedings of the 1999 World Marketing Congress /
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Marketing in transition = scarcity, globalism, & sustainability : proceedings of the 2009 World Marketing Congress /
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Let's get engaged! Crossing the threshold of marketing's engagement era = proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
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Marketing challenges in a turbulent business environment = proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
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Looking forward, looking back = drawing on the past to shape the future of marketing : proceedings of the 2013 World Marketing Congress : Melbourne, Australia, July 17-20, 2013 /
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Rediscovering the essentiality of marketing = proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /
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Reframe the marketplace = the total market approach to reaching the new majority /
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The marketing plan : = how to prepare it ... what should be in it /
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Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
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Celebrating America's pastimes = baseball, hot dogs, apple pie and marketing? : proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference /
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How Starbucks saved my life : = a son of privilege learns to live like everyone else /
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Marketing and management sciences = proceedings of the International Conference on ICMMS 2008 /
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Marketing dynamism & sustainability = things change, things stay the same... : proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference /
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Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, April 30-May 3, 1986, Anaheim, California, USA
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Marketing, technology and customer commitment in the new economy = proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /
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Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
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Creating and delivering value in marketing = proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference /
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Proceedings of the 2002 Academy of Marketing Science (AMS) annual conference
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Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
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New meanings for marketing in a new millennium = proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /
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Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
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