High technology - Marketing.
Overview
| Works: | 13 works in 1 publications in 1 languages | |
|---|---|---|
Titles
Engineering for profit : = successful marketing of hi-tech products and systems /
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(Language materials, printed)
Relationship marketing : = successful strategies for the age of the customer /
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(Language materials, printed)
Crossing the chasm : = marketing and selling high-tech products to mainstream customers /
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(Language materials, printed)
TechnoBrands = how to create & use "brand identity" to market, advertise & sell technology products /
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(Electronic resources)
It's not about the Technology = Developing the Craft of Thinking for a High Technology Corporation /
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(Language materials, printed)
Rock the tech stage = how the best speakers in tech present ideas and pitch products /
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(Electronic resources)
The emerging high-tech consumer = a market profile and marketing strategy implications /
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(Electronic resources)
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