Marketing - Key accounts.
Overview
| Works: | 9 works in 3 publications in 3 languages | |
|---|---|---|
Titles
Manage globally, sell locally : = the art of strategic account management /
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(Language materials, printed)
Key account management : = learning from supplier and customer perspectives /
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(Language materials, printed)
Key account management in financial services = tools and techniques for building strong relationships with major clients /
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(Language materials, printed)
Business relationship management and marketing = mastering business markets /
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(Electronic resources)
Strategic customer planning = how to develop and implement a strategic account plan /
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(Language materials, printed)
How come you can't identify your key customers? = the essential guide to key account selection /
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(Language materials, printed)
Subjects