Industrial marketing.

Fundamentals of business-to-business marketing = mastering business markets / by: (書目-電子資源)

Nuanced account management = driving excellence in B2B sales / by: (書目-電子資源)

Business-to-business Internet marketing = seven proven strategies for increasing profits through internet direct marketing / by: (書目-電子資源)

Business-to-business brand management = theory, research and executive case study exercises / by: (書目-電子資源)

B2b customer engagement strategy = an introduction to managing customer experience / by: (書目-電子資源)

Business to business direct marketing = proven direct response methods to generate more leads and sales / by: (書目-電子資源)

Making markets : = how firms can design and profit from online auctions and exchanges / by: (書目-語言資料,印刷品)

Solutions for supplier empowerment = business-to-business, e-commerce / by: (書目-語言資料,印刷品)

Supply chain redesign = transforming supply chains into integrated value system / by: (書目-語言資料,印刷品)

Specific aspects of the distribution of complex industrial products by: (書目-語言資料,印刷品)

Business to business Internet marketing = seven proven strategies for increasing profits through Internet direct marketing / by: (書目-語言資料,印刷品)

Data warehousing and business intelligence for e-Commerce by: (書目-語言資料,印刷品)

Organizational learning and industrial marketing by: (書目-語言資料,印刷品)

The prime solution : = close the value gap, increase margins, and win the complex sale / by: (書目-語言資料,印刷品)

Branded component strategies = ingredient branding in B2B markets / by: (書目-電子資源)

The marketing challenge for industrial companies = advanced concepts and practices / by: (書目-電子資源)

Customer-supplier relationships in B2B = an interaction perspective on actors in business networks / by: (書目-電子資源)

B2B marketing = a guidebook for the classroom to the boardroom / by: (書目-電子資源)

Marketing for small B2B businesses = how content creates marketing muscle and powers traditional and digital marketing / by: (書目-電子資源)