Industrial marketing.
概要
| 作品: | 31 作品在 9 項出版品 9 種語言 | |
|---|---|---|
書目資訊
Understanding business markets : = interaction, relationships and networks : the Industrial Marketing & Purchasing Group /
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Integrated account management = how business-to-business marketers maximize customer loyalty and profitability /
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Business to business direct marketing = proven direct response methods to generate more leads and sales /
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Business-to-business Internet marketing = seven proven strategies for increasing profits through internet direct marketing /
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Customer-supplier relationships in B2B = an interaction perspective on actors in business networks /
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Making markets : = how firms can design and profit from online auctions and exchanges /
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Business to business Internet marketing = seven proven strategies for increasing profits through Internet direct marketing /
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The prime solution : = close the value gap, increase margins, and win the complex sale /
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Business-to-business brand management = theory, research and executive case study exercises /
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