Industrial marketing.
Overview
| Works: | 33 works in 11 publications in 11 languages | |
|---|---|---|
Titles
Understanding business markets : = interaction, relationships and networks : the Industrial Marketing & Purchasing Group /
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(Language materials, printed)
Business-to-business brand management = theory, research and executive case study exercises /
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(Electronic resources)
Customer-supplier relationships in B2B = an interaction perspective on actors in business networks /
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(Electronic resources)
Marketing for small B2B businesses = how content creates marketing muscle and powers traditional and digital marketing /
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(Electronic resources)
Profit from strategic marketing : = how to succeed in business markets /
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(Language materials, printed)
Business to business direct marketing = proven direct response methods to generate more leads and sales /
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(Electronic resources)
Making markets : = how firms can design and profit from online auctions and exchanges /
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(Language materials, printed)
Supply chain redesign = transforming supply chains into integrated value system /
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(Electronic resources)
Business to business Internet marketing = seven proven strategies for increasing profits through Internet direct marketing /
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(Electronic resources)
The prime solution : = close the value gap, increase margins, and win the complex sale /
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(Language materials, printed)
Fundamentals of business-to-business marketing = mastering business markets /
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(Electronic resources)
The marketing challenge for industrial companies = advanced concepts and practices /
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(Electronic resources)
Business-to-business Internet marketing = seven proven strategies for increasing profits through internet direct marketing /
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(Electronic resources)
B2b customer engagement strategy = an introduction to managing customer experience /
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(Electronic resources)
Integrated product and sales management in B2B = developing, managing and selling technology based industrial products profitably /
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(Electronic resources)
Business relationship management and marketing = mastering business markets /
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(Electronic resources)
B2B digital marketing strategy = how to use new frameworks and models to achieve growth /
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(Electronic resources)
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