Consumers' preferences.

Consumer behavior : = in fashion / by: (Language materials, printed)

Developing winning brand strategies by: (Electronic resources)

Developing winning brand strategies / by: (Language materials, printed)

Quantifying consumer preferences by: (Electronic resources)

Integration of preference analysis methods into quality function deployment = a focus on elderly people / by: (Electronic resources)

Interpreting consumer choice = the behavioral perspective model / by: (Electronic resources)

Behavioral marketing = delivering personalized experiences at scale / by: (Electronic resources)

Perspectives on consumer choice = from behavior to action, from action to agency / by: (Electronic resources)

Consumer, prosumer, prosumager = how service innovations will disrupt the utility business model / by: (Electronic resources)

Omni-personal luxury = how to transform your luxury business for the digital age / by: (Electronic resources)

An analysis of Milton Friedman's : = the role of monetary policy / by: (Language materials, printed)

The right sensory mix = decoding customers' behavior and preferences / by: (Electronic resources)

By the numbers : = using demographics and psychographics for business growth in the '90s / by: (Language materials, printed)

Accounting for tastes / by: (Language materials, printed)

Managing customer relationships : = a strategic framework / by: (Language materials, printed)

Conquering consumerspace = marketing strategies for a branded world / by: (Language materials, printed)

Citizen brand = 10 commandments for transforming brands in a consumer democracy / by: (Language materials, printed)

Consumer-centric category management : = how to increase profits by managing categories based on consumer needs / by: (Language materials, printed)

Labeling Genetically Modified Food. = The Philosophical and Legal Debate. by: (Electronic resources)

Product experience by: (Language materials, printed)

Choice-based conjoint analysis = models and designs / by: (Language materials, printed)

The right sensory mix = targeting consumer product development scientifically / by: (Language materials, printed)

Hooked : = how to build habit-forming products / by: (Language materials, printed)

Determinants of private label attitude = predicting consumers' brand preferences using psychographics / by: (Electronic resources)

Street marketing = the future of guerrilla marketing and buzz / by: (Electronic resources)

Global observations of the influence of culture on consumer buying behavior by: (Electronic resources)

Building brand experiences = a practical guide to retaining brand relevance / by: (Electronic resources)