Consumers' preferences.

Choice-based conjoint analysis = models and designs / by: (Language materials, printed)

Interpreting consumer choice = the behavioral perspective model / by: (Electronic resources)

Hooked : = how to build habit-forming products / by: (Language materials, printed)

Street marketing = the future of guerrilla marketing and buzz / by: (Electronic resources)

Omni-personal luxury = how to transform your luxury business for the digital age / by: (Electronic resources)

An analysis of Milton Friedman's : = the role of monetary policy / by: (Language materials, printed)

Information, incentives and the economics of control / by: (Language materials, printed)

By the numbers : = using demographics and psychographics for business growth in the '90s / by: (Language materials, printed)

Notes on the theory of choice / by: (Language materials, printed)

The customer marketing method : = how to implement and profit from customer relationship management / by: (Language materials, printed)

The one to one future : = building relationships one customer at a time / by: (Language materials, printed)

Conquering consumerspace : = marketing strategies for a branded world / by: (Language materials, printed)

Seeking customers by: (Language materials, printed)

Citizen brand = 10 commandments for transforming brands in a consumer democracy / by: (Language materials, printed)

Labeling Genetically Modified Food. = The Philosophical and Legal Debate. by: (Electronic resources)

The right sensory mix = targeting consumer product development scientifically / by: (Language materials, printed)

Developing winning brand strategies by: (Electronic resources)

Developing winning brand strategies / by: (Language materials, printed)

Quantifying consumer preferences by: (Electronic resources)

Integration of preference analysis methods into quality function deployment = a focus on elderly people / by: (Electronic resources)

Determinants of private label attitude = predicting consumers' brand preferences using psychographics / by: (Electronic resources)

Behavioral marketing = delivering personalized experiences at scale / by: (Electronic resources)

Perspectives on consumer choice = from behavior to action, from action to agency / by: (Electronic resources)

Global observations of the influence of culture on consumer buying behavior by: (Electronic resources)

Consumer, prosumer, prosumager = how service innovations will disrupt the utility business model / by: (Electronic resources)

Building brand experiences = a practical guide to retaining brand relevance / by: (Electronic resources)

The right sensory mix = decoding customers' behavior and preferences / by: (Electronic resources)