Consumers' preferences.
Overview
| Works: | 43 works in 8 publications in 8 languages | |
|---|---|---|
Titles
The one to one future : = building relationships one customer at a time /
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(Language materials, printed)
Integration of preference analysis methods into quality function deployment = a focus on elderly people /
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(Electronic resources)
Determinants of private label attitude = predicting consumers' brand preferences using psychographics /
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(Electronic resources)
Global observations of the influence of culture on consumer buying behavior
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(Electronic resources)
By the numbers : = using demographics and psychographics for business growth in the '90s /
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(Language materials, printed)
The customer marketing method : = how to implement and profit from customer relationship management /
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(Language materials, printed)
Conquering consumerspace : = marketing strategies for a branded world /
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(Language materials, printed)
Citizen brand = 10 commandments for transforming brands in a consumer democracy /
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(Electronic resources)
Consumer-centric category management : = how to increase profits by managing categories based on consumer needs /
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(Language materials, printed)
Labeling Genetically Modified Food. = The Philosophical and Legal Debate.
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(Electronic resources)
The right sensory mix = targeting consumer product development scientifically /
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(Language materials, printed)
Consumer, prosumer, prosumager = how service innovations will disrupt the utility business model /
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(Electronic resources)
Building brand experiences = a practical guide to retaining brand relevance /
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(Electronic resources)
Omni-personal luxury = how to transform your luxury business for the digital age /
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(Electronic resources)
An analysis of Milton Friedman's : = the role of monetary policy /
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(Language materials, printed)
Perspectives on consumer choice = from behavior to action, from action to agency /
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(Electronic resources)
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