Marketing - Social aspects.

Dynamics of competitive advantage and consumer perception in social marketing / by: (Electronic resources)

Lady Gaga and the sociology of fame = the rise of a pop star in an age of celebrity / by: (Electronic resources)

Nation of rebels : = why counterculture became consumer culture / by: (Language materials, printed)

Cultural strategy : = using innovative ideologies to build breakthrough brands / by: (Language materials, printed)

Leveraging computer-mediated marketing environments by: (Electronic resources)

Godfather marketing = prophecies for the markets of the future / by: (Electronic resources)

Sustainable marketing = the industry's role in a sustainable future / by: (Electronic resources)

Marketing in a multicultural world : = ethnicity, nationalism, and cultural identity / by: (Language materials, printed)

Information campaigns : = balancing social values and social change / by: (Language materials, printed)

The marketing era = from professional practice to global provisioning / by: (Electronic resources)

Societal marketing in 2002 and beyond by: (Electronic resources)

Social responsibility and marketing by: (Electronic resources)

Consumer culture : = history, theory and politics / by: (Language materials, printed)

Meatball sundae : = is your marketing out of sync? / by: (Language materials, printed)

Marketing ethics / by: (Language materials, printed)

The silver market phenomenon = marketing and innovation in the aging society / by: (Electronic resources)

Tribal marketing, tribal branding = brand co-creation and the future of marketing / by: (Electronic resources)

Marketing in context : = setting the scene / by: (Electronic resources)

The Age of persuasion : = how marketing ate our culture / by: (Language materials, printed)

Lead markets in age-based innovations = demographic change and internationally successful innovations / by: (Electronic resources)

Computer-mediated marketing strategies : = social media and online brand communities / by: (Electronic resources)

Handbook of research on integrating social media into strategic marketing / by: (Electronic resources)

The handbook of persuasion and social marketing by: (Electronic resources)

Competitive social media marketing strategies by: (Electronic resources)

Making a difference through marketing = a quest for diverse perspectives / by: (Electronic resources)

The social organisation of marketing = a figurational approach to people, organisations, and markets / by: (Electronic resources)

Handbook of research on transmedia storytelling, audience engagement, and business strategies by: (Electronic resources)

Influencer marketing strategy = how to create successful influencer marketing / by: (Electronic resources)

Contemporary marketing and consumer behaviour in sustainable tourism / by: (Electronic resources)

Sustainable marketing = strategic marketing for people, planet and profit / by: (Electronic resources)

For the win = the power of gamification and game thinking in business, education, government, and social impact / by: (Electronic resources)

Good works! = marketing and corporate initiatives that build a better world... and the bottom line / by: (Electronic resources)

Ethical approaches to marketing = positive contributions to society / by: (Electronic resources)

Introduction to social marketing / by: (Language materials, printed)

Managing social media and consumerism : = the grapevine effect in competitive markets / by: (Electronic resources)

Reverse psychology marketing = the death of traditional marketing and the rise of the new "pull" game / by: (Electronic resources)

The marking enterprise = business success and societal embedding / by: (Electronic resources)

Constructing Quality = The Classification of Goods in Markets / by: (Electronic resources)