Service industries - Marketing.
Overview
| Works: | 39 works in 4 publications in 4 languages | |
|---|---|---|
Titles
Big ideas for small service businesses : = how to successfully advertise, publicize, and maximize your business or professional practice /
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Service management and marketing : = managing the moments of truth in service competition /
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Engineering for profit : = successful marketing of hi-tech products and systems /
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Emancipating the professions : = marketing opportunities from de-regulation /
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Services marketing : = integrating customer focus across the firm /
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Service management and marketing : = a customer relationship management approach /
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Relationship marketing in professional services = a study of agency-client dynamics in the advertising sector /
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Market orientation and service firm performance = a research agenda /
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The offshore nation : = strategies for success in global outsourcing and offshoring /
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Services marketing : = integrating customer focus across the firm /
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Innovations in services marketing and management : = strategies for emerging economies /
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(Electronic resources)
Winning in service markets = success through people, technology and strategy /
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(Electronic resources)
Intercultural service encounters = cross-cultural interactions and service quality /
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(Electronic resources)
Cultural heritage marketing = a relationship marketing approach to conservation services /
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(Electronic resources)
Services marketing : = integrating customer focus across the firm /
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Service management and marketing : = customer management in service competition /
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Marketing a service for profit = a practical guide to key service marketing concepts /
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