Branding (Marketing)
Overview
| Works: | 172 works in 84 publications in 84 languages | |
|---|---|---|
Titles
Sell the brand first : = how to sell your brand and create lasting customer loyalty /
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Personality not included : = why companies lose their authenticity--and how great brands get it back /
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Global brand strategy : = unlocking branding potential across countries, cultures & markets /
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The global brand : = how to create and develop lasting brand value in the world market /
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User generated branding = integrating user generated content into brand management /
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(Language materials, printed)
Brand portfolio strategy : = creating relevance, differentiation, energy, leverage, and clarity /
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(Language materials, printed)
Interdisciplinary approaches to product design, innovation, & branding in international marketing
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(Electronic resources)
Personal brands = manage your life with talent and turn it into a unique experience /
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(Electronic resources)
Tribal marketing, tribal branding = brand co-creation and the future of marketing /
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(Electronic resources)
Content strategy at work = real-world stories to strengthen every interactive project /
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(Electronic resources)
Retail branding and store loyalty = analysis in the context of reciprocity, store accessibility, and retail format /
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(Electronic resources)
User-generated content and its impact on branding = how users and communities create and manage brands in social media /
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(Electronic resources)
Globalization, culture and branding : = how to leverage cultural equity for building iconic brands in the era of globalization /
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(Electronic resources)
Brand romance : = using the power of high design to build a lifelong relationship with your audience /
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(Electronic resources)
Rethinking place branding = comprehensive brand development for cities and regions /
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Growing brands through sponsorship = an empirical investigation of brand image transfer in a sponsorship alliance /
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(Electronic resources)
Success in programming = how to gain recognition, power, and influence through personal branding /
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(Electronic resources)
The community manager's playbook = how to build brand awareness and customer engagement /
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Selected essays on corporate reputation and social media = collection of empirical evidence /
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Cases on branding strategies and product development : = successes and pitfalls /
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Inter-regional place branding = best practices, challenges and solutions /
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Advances in national brand and private label marketing = second International Conference, 2015 /
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Managing TV brands with social media = an empirical analysis of television series brands /
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Advances in national brand and private label marketing = third International Conference, 2016 /
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Employer brand management = practical lessons from the world's leading employers /
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The road to luxury = the evolution, markets and strategies of luxury brand management /
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(Electronic resources)
Digital branding : = a complete step-by-step guide to strategy, tactics and measurement. /
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Creating a sustainable brand : = a guide to growing thesustainability top line /
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Identity-based brand management = fundamentals, strategy, implementation, controlling /
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Re-modeling the brand purchase funnel = conceptualization and empirical application /
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Branding for the public sector : = creating, building and managing brands people will value /
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Winning in service markets = success through people, technology and strategy /
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The power of communicating the family firm status = the positive effect of family firms as a brand on consumer buying behavior and consumer happiness /
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Signaling family firm identity = familiy firm identification and its effects on job seekers' perceptions about a potential employer /
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(Electronic resources)
Personal brand creation in the digital age = theory, research and practice /
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(Electronic resources)
Emotional banking = fixing culture, leveraging FinTech, and transforming retail banks into brands /
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(Electronic resources)
Analyzing attachment and consumers' emotions = emerging research and opportunities /
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(Electronic resources)
Building brand identity in the age of social media = emerging research and opportunities /
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(Electronic resources)
Eat and stay : = restaurant graphics & interiors = Branding et intérieurs de restaurants = Grafismo e interiorismo de restaurantes /
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(Language materials, printed)
Brand platform in the professional sport industry = sustaining growth through innovation /
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(Electronic resources)
Marketing food brands = private label versus manufacturer brands in the consumer goods industry /
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Experiential marketing = a practical guide to interactive brand experiences /
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Cultural strategy : = using innovative ideologies to build breakthrough brands /
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(Language materials, printed)
Branding with powerful stories = the villains, victims, and heroes model /
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(Electronic resources)
Competitive branding strategies = managing performance in emerging markets /
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User experience is brand experience = the psychology behind successful digital products and services /
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(Electronic resources)
Perceived brand localness = an empirical study of the German fashion market /
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(Electronic resources)
Influencer marketing for brands = what YouTube and Instagram can teach you about the future of digital advertising /
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Advances in advertising research X = multiple touchpoints in brand communication /
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An insider's guide to place branding = shaping the identity and reputation of cities, regions and countries /
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Destination management and marketing = breakthroughs in research and practice /
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Building brand experiences = a practical guide to retaining brand relevance /
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(Electronic resources)
Rethinking luxury fashion = the role of cultural intelligence in creative strategy /
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(Electronic resources)
Cross-cultural brand personality and brand desirability = an empirical approach to the role of culture on this mediated interplay /
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Brand storytelling in the digital age = theories, practice and application /
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(Electronic resources)
In good conscience = do the right thing while building a profitable business /
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(Electronic resources)
Social media marketing and customer-based brand equity for higher educational institutions = case of Vietnam and Sri Lanka /
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(Electronic resources)
Storytelling with data = gaining insights, developing strategy and taking corporate communications to a new level /
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Financial information and brand value = reflections, challenges and limitations /
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Intense group behavior and brand negativity = comparing rivalry in politics, religion, and sport /
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Commodity branding = a qualitative research approach to understanding modern energy brands /
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Nation branding and sports diplomacy = country image games in times of change /
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Transmedia brand storytelling = immersive experiences from theory to practice /
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Handbook of research on the future of advertising and brands in the new entertainment landscape
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Promoting consumer engagement through emotional branding and sensory marketing
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Advertising next : = 150 winning campaigns for the new communications age /
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(Language materials, printed)
The brand gap : = how to bridge the distance between business strategy and design : a whiteboard overview /
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Contemporary thoughts on corporate branding and corporate identity management
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Taken by surprise : = cutting-edge collaborations between designers, artists and brands /
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(Language materials, printed)
International corporate brand management = evaluating standardized corporate branding across countries /
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(Electronic resources)
Branding and sustainable competitive advantage = building virtual presence /
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(Language materials, printed)
Building brand equity and consumer trust through radical transparency practices
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Project management in product development = leadership skills and management techniques to deliver great products /
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Connecting brand identity and consumer-based brand equity for tourism destinations = a structural model of leisure visitors' destination brand associations /
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Digital marketing strategies for value co-creation = models and approaches for online brand communities /
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(Electronic resources)
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