Branding (Marketing)
概要
| 作品: | 172 作品在 84 項出版品 84 種語言 | |
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書目資訊
Sell the brand first : = how to sell your brand and create lasting customer loyalty /
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Personality not included : = why companies lose their authenticity--and how great brands get it back /
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The global brand : = how to create and develop lasting brand value in the world market /
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Brand portfolio strategy : = creating relevance, differentiation, energy, leverage, and clarity /
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
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Content strategy at work = real-world stories to strengthen every interactive project /
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Retail branding and store loyalty = analysis in the context of reciprocity, store accessibility, and retail format /
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User-generated content and its impact on branding = how users and communities create and manage brands in social media /
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Brand romance : = using the power of high design to build a lifelong relationship with your audience /
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Growing brands through sponsorship = an empirical investigation of brand image transfer in a sponsorship alliance /
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Success in programming = how to gain recognition, power, and influence through personal branding /
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The community manager's playbook = how to build brand awareness and customer engagement /
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Selected essays on corporate reputation and social media = collection of empirical evidence /
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Advances in national brand and private label marketing = second International Conference, 2015 /
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Managing TV brands with social media = an empirical analysis of television series brands /
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Advances in national brand and private label marketing = third International Conference, 2016 /
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Digital branding : = a complete step-by-step guide to strategy, tactics and measurement. /
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Identity-based brand management = fundamentals, strategy, implementation, controlling /
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Branding for the public sector : = creating, building and managing brands people will value /
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Eat and stay : = restaurant graphics & interiors = Branding et intérieurs de restaurants = Grafismo e interiorismo de restaurantes /
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Brand platform in the professional sport industry = sustaining growth through innovation /
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Marketing food brands = private label versus manufacturer brands in the consumer goods industry /
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User experience is brand experience = the psychology behind successful digital products and services /
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Influencer marketing for brands = what YouTube and Instagram can teach you about the future of digital advertising /
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An insider's guide to place branding = shaping the identity and reputation of cities, regions and countries /
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Digital marketing strategies for value co-creation = models and approaches for online brand communities /
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Storytelling with data = gaining insights, developing strategy and taking corporate communications to a new level /
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Intense group behavior and brand negativity = comparing rivalry in politics, religion, and sport /
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Commodity branding = a qualitative research approach to understanding modern energy brands /
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Handbook of research on the future of advertising and brands in the new entertainment landscape
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The brand gap : = how to bridge the distance between business strategy and design : a whiteboard overview /
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Global brand strategy : = unlocking branding potential across countries, cultures & markets /
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User generated branding = integrating user generated content into brand management /
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Taken by surprise : = cutting-edge collaborations between designers, artists and brands /
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International corporate brand management = evaluating standardized corporate branding across countries /
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The road to luxury = the evolution, markets and strategies of luxury brand management /
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Emotional banking = fixing culture, leveraging FinTech, and transforming retail banks into brands /
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Building brand identity in the age of social media = emerging research and opportunities /
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Project management in product development = leadership skills and management techniques to deliver great products /
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Social media marketing and customer-based brand equity for higher educational institutions = case of Vietnam and Sri Lanka /
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