Consumers - Psychology.
Overview
| Works: | 25 works in 9 publications in 9 languages | |
|---|---|---|
Titles
How customers think : = essential insights into the mind of the market /
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(Language materials, printed)
Comfort, cleanliness and convenience : = the social organization of normality /
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(Language materials, printed)
Consumer behavior and culture : = consequences for global marketing and advertising /
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(Language materials, printed)
Consumer behavior & culture : = consequences for global marketing and advertising /
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(Language materials, printed)
Institutional economics and the formation of preferences = the advent of pop music /
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(Electronic resources)
Personality, design and marketing = matching design to customer personal preferences /
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(Electronic resources)
Quantitative research methods in consumer psychology = contemporary and data driven approaches /
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(Electronic resources)
Sensory marketing in retail = an introduction to the multisensory nature of retail stores /
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(Electronic resources)
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