Marketing - Technological innovations.
Overview
| Works: | 19 works in 8 publications in 8 languages | |
|---|---|---|
Titles
The art of promotion : = creating distinction through innovative production techniques /
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(Language materials, printed)
The new marketing era : = marketing to the imagination in a technology driven world /
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(Language materials, printed)
The end of marketing = humanizing your brand in the age of social media and AI /
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(Electronic resources)
Data-driven customer engagement = mastering martech strategies for success /
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(Electronic resources)
Marketing and sales in the metaverse = understanding and profiting from the metaverse : an introduction for businesses /
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(Electronic resources)
The new marketing era = marketing to the imagination in a technology-driven world /
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(Electronic resources)
Brand communities for fast moving consumer goods = an empirical study of members' behavior and the economic relevance for the marketer /
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(Electronic resources)
Digital transformation in the cultural heritage sector = challenges to marketing in the new digital era /
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(Electronic resources)
Building AI driven marketing capabilities = understand customer needs and deliver value through AI /
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(Electronic resources)
Marketing strategy in the digital age = applying kotler's strategies to digital marketing /
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(Electronic resources)
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