Trademarks.
Overview
| Works: | 11 works in 7 publications in 7 languages | |
|---|---|---|
Titles
Branding logos & marks : = logos & marks / elements of branding design /
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(Language materials, printed)
From brand vision to brand evaluation = the strategic process of growing and strengthening brands building and sustaining brands /
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(Language materials, printed)
World trademarks and logotypes III = a collection of international symbols
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(Language materials, printed)
Virtual monopoly = building an intellectual property strategy for creative advantage : from patents to trademarks, from copyrights to design rights /
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(Language materials, printed)
Trademark dilution law: A cross -disciplinary examination of dilution and brand equity scholarship.
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(Electronic resources)
From brand vision to brand evaluation = strategically building and sustaining brands /
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(Electronic resources)
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