Consumer behavior - Cross-cultural studies.
Overview
| Works: | 13 works in 2 publications in 2 languages | |
|---|---|---|
Titles
Global marketing and advertising : = understanding cultural paradoxes /
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(Language materials, printed)
Journal of consumer psychology : = the official journal of the Society for Consumer Psychology.
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(Language materials, printed)
Global marketing & advertising : = understanding cultural paradoxes /
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(Language materials, printed)
Global marketing and advertising : = understanding cultural paradoxes /
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(Language materials, printed)
Globalization, culture and branding : = how to leverage cultural equity for building iconic brands in the era of globalization /
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(Electronic resources)
Global observations of the influence of culture on consumer buying behavior
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(Electronic resources)
Consumer behavior & culture : = consequences for global marketing and advertising /
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(Language materials, printed)
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