Consumer behavior - Cross-cultural studies.
Overview
| Works: | 16 works in 4 publications in 4 languages | |
|---|---|---|
Titles
Global marketing and advertising : = understanding cultural paradoxes /
by:
(Language materials, printed)
Journal of consumer psychology : = the official journal of the Society for Consumer Psychology.
by:
(Language materials, printed)
Globalization, culture and branding : = how to leverage cultural equity for building iconic brands in the era of globalization /
by:
(Electronic resources)
Foundations of consumer behavior = insights from cross-cultural contexts /
by:
(Electronic resources)
Global observations of the influence of culture on consumer buying behavior
by:
(Electronic resources)
Global marketing & advertising : = understanding cultural paradoxes /
by:
(Language materials, printed)
計劃行為理論影響行動購物,電子口碑的調節作用 = = Theory of planned behavior infuences mobile shopping, the moderating role of electronic word of mouth /
by:
(Language materials, printed)
Global marketing and advertising : = understanding cultural paradoxes /
by:
(Language materials, printed)
Consumer behavior & culture : = consequences for global marketing and advertising /
by:
(Language materials, printed)
Show more
Fewer
Subjects