Corporations - Public relations.
Overview
| Works: | 29 works in 3 publications in 3 languages | |
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Titles
The Expressive organization : = linking identity, reputation, and the corporate brand /
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(Language materials, printed)
The Jossey-Bass guide to strategic communications for nonprofits : = a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more/
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(Language materials, printed)
Public relations as relationship management = a relational approach to the study and practice of public relations /
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Crisis management by apology : = corporate response to allegations of wrongdoing /
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(Language materials, printed)
The death of a thousand cuts = corporate campaigns and the attack on the corporation /
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(Language materials, printed)
Organizational discourse = a language-ideology-power perspective /
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(Language materials, printed)
Public relations capitalism = promotional culture, publics and commercial democracy /
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(Electronic resources)
Effective apology = mending fences, building bridges, and restoring trust /
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(Electronic resources)
Do your own P.R. : = getting the right publicity for your organisation /
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Reputation marketing : = building and sustaining your organization's greatest asset
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New strategies for reputation management : = gaining control of issues, crises and corporate social responsibility /
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The Alignment factor : = leveraging the power of total stakeholder support /
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