Business names.
Overview
| Works: | 18 works in 2 publications in 2 languages | |
|---|---|---|
Titles
Crafting the perfect name : = the art and science of naming a company or product /
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Beyond branding = how the new values of transparency and integrity are changing the world of brands /
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Living the brand : = how to transform every member of your organization into a brand champion /
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Revealing the corporation : = perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /
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(Language materials, printed)
Revealing the corporation = perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /
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(Language materials, printed)
Defending your reputation = a practical guide to crisis management : a specially commissioned report /
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