Market segmentation.
Overview
| Works: | 31 works in 5 publications in 5 languages | |
|---|---|---|
Titles
Marketing by matrix : = 100 practical ways to improve your strategic and tactical marketing /
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(Language materials, printed)
Market segmentation : = using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior /
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The one to one future : = building relationships one customer at a time /
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Blue ocean strategy : = how to create uncontested market space and make the competition irrelevant /
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Segmentation strategies for hospitality managers : = target marketing for competitive advantage /
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Why marketing to women doesn't work : = using market segmentation to understand consumer needs /
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(Electronic resources)
The growth drivers = the definitive guide to transforming marketing capabilities /
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(Electronic resources)
Supply chain segmentation = best-in-class cases, practical insights and foundations /
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(Electronic resources)
The 50 plus market = why the future is age-neutral when it comes to marketing and branding strategies /
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(Electronic resources)
Market segmentation analysis = understanding it, doing it, and making it useful /
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(Electronic resources)
How consumers pick a hotel : = strategic segmentation and target marketing /
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(Language materials, printed)
One-to-one Web marketing : = build a relationship marketing strategy one customer at a time /
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(Language materials, printed)
Blue ocean strategy = how to create uncontested market space and make the competition irrelevant /
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(Language materials, printed)
The discipline of market leaders : = choose your customers, narrow your focus, dominate your market /
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(Language materials, printed)
Enterprise one to one : = tools for competing in the interactive age /
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