Market segmentation.

Enterprise one to one : = tools for competing in the interactive age / by: (Language materials, printed)

Wonder woman = marketing secrets for the trillion-dollar customer / by: (Electronic resources)

Segmentation strategies for hospitality managers : = target marketing for competitive advantage / by: (Language materials, printed)

Supply chain segmentation = best-in-class cases, practical insights and foundations / by: (Electronic resources)

Market segmentation analysis = understanding it, doing it, and making it useful / by: (Electronic resources)

Marketing to the base of the pyramid = towards a sustainable business future / by: (Electronic resources)

The 50 plus market = why the future is age-neutral when it comes to marketing and branding strategies / by: (Electronic resources)

Market segmentation : = using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior / by: (Language materials, printed)

How consumers pick a hotel : = strategic segmentation and target marketing / by: (Language materials, printed)

Market segmentation : = how to do it, how to profit from it / by: (Language materials, printed)

The one to one future : = building relationships one customer at a time / by: (Language materials, printed)

Blue ocean strategy : = how to create uncontested market space and make the competition irrelevant / by: (Language materials, printed)

One-to-one Web marketing : = build a relationship marketing strategy one customer at a time / by: (Language materials, printed)

Marketing strategies for the mature market by: (Language materials, printed)

Swarm at marketing by: (Electronic resources)

Why marketing to women doesn't work : = using market segmentation to understand consumer needs / by: (Electronic resources)

Market segmentation = how to do it and how to profit from it / by: (Electronic resources)

The growth drivers = the definitive guide to transforming marketing capabilities / by: (Electronic resources)