Marketing - Data processing.
Overview
| Works: | 22 works in 10 publications in 10 languages | |
|---|---|---|
Titles
Supercharge your sales force : = applying the power of computers to get the best from your sales team /
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(Language materials, printed)
Mastering data mining : = the art and science of customer relationship management /
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(Language materials, printed)
Data mining cookbook : = modeling data for marketing, risk and customer relationship management /
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(Language materials, printed)
Data mining techniques : = for marketing, sales, and customer relationship management /
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(Language materials, printed)
Humanizing big data : = marketing at the meeting of data, social science and consumer insight /
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(Electronic resources)
Social media analytics strategy = using data to optimize business performance /
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(Electronic resources)
Marketing and sales automation = basics, implementation, and applications /
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(Electronic resources)
Transformative marketing = combining new age technologies and human insights /
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(Electronic resources)
Digital marketing = using new technologies to get closer to your customers /
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(Language materials, printed)
Marketing database analytics = transforming data for competitive advantage /
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(Electronic resources)
Creating value with big data analytics = making smarter marketing decisions /
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(Electronic resources)
AI in marketing, sales and service = how marketers without a data science degree can use AI, big data and bots /
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(Electronic resources)
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