Brand name products.
Overview
| Works: | 111 works in 28 publications in 28 languages | |
|---|---|---|
Titles
IMC, the next generation = five steps for delivering value and measuring returns using marketing communication /
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(Electronic resources)
Brand warfare = 10 rules for building the killer brand : lessons for new and old economy players /
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(Electronic resources)
From brand vision to brand evaluation = the strategic process of growing and strengthening brands building and sustaining brands /
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(Language materials, printed)
Globalization, culture and branding : = how to leverage cultural equity for building iconic brands in the era of globalization /
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(Electronic resources)
From brand vision to brand evaluation = strategically building and sustaining brands /
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(Electronic resources)
Intellectual property management : = the role of technology-brands in the appropriation of technological innovation /
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(Language materials, printed)
TechnoBrands = how to create & use "brand identity" to market, advertise & sell technology products /
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(Electronic resources)
Designing brand identity : = a complete guide to creating, building and maintaining strong brands /
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(Language materials, printed)
United we brand : = how to create a cohesive brand that's seen, heard, and remembered /
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(Language materials, printed)
Brain tattoos : = creating unique brands that stick in your customers' minds /
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(Language materials, printed)
Defending the brand : = aggressive strategies for protecting your brand in the online arena /
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(Language materials, printed)
Defending the brand = aggressive strategies for protecting your brand in the online arena /
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(Electronic resources)
Brain tattoos = creating unique brands that stick in your customers' minds /
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(Electronic resources)
Beyond branding = how the new values of transparency and integrity are changing the world of brands /
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(Electronic resources)
The hero and the outlaw = building extraordinary brands through the power of archetypes /
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(Electronic resources)
How come your brand isn't working hard enough? = the essential guide to brand management /
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(Electronic resources)
Intellectual Property Management = The Role of Technology-Brands in the Appropriation of Technological Innovation /
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(Language materials, printed)
Becoming a category of one : = how extraordinary companies transcend commodity and defy comparison /
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(Language materials, printed)
Brand avatar = translating virtual world branding into real world success /
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(Electronic resources)
Brand romance : = using the power of high design to build a lifelong relationship with your audience /
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(Electronic resources)
The corporate reputation of multinational corporations = an analysis of consumers' perceptions of corporate reputation and its effects across nations /
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(Electronic resources)
Building brand identity in the age of social media = emerging research and opportunities /
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(Electronic resources)
24 brand mantras = finding a place in the minds and hearts of consumers /
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(Electronic resources)
The brand called you = create a personal brand that wins attention and grows your business /
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(Electronic resources)
Global brand integrity management = how to protect your product in today's competitive environment /
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(Electronic resources)
The Brandpromise = how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /
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(Electronic resources)
Designing luxury brands = the art and science of creating game-changers /
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(Electronic resources)
Digital marketing strategies for value co-creation = models and approaches for online brand communities /
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(Electronic resources)
Strategic brand management for small businesses = building, growing, and sustaining a brand /
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(Electronic resources)
Brandchild = remarkable insights into the minds of today's global kids and their relationships with brands /
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(Electronic resources)
Citizen brand = 10 commandments for transforming brands in a consumer democracy /
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(Electronic resources)
Living the brand : = how to transform every member of your organization into a brand champion /
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(Language materials, printed)
The brand gap : = how to bridge the distance between business strategy and design : a whiteboard overview /
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(Language materials, printed)
The global brand : = how to create and develop lasting brand value in the world market /
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(Language materials, printed)
What great brands do : = the seven brand-building principles that separate the best from the rest /
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(Language materials, printed)
How collages reveal your deepest thoughts : = a guide to consumers'' minds /
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(Language materials, printed)
Financial information and brand value = reflections, challenges and limitations /
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(Electronic resources)
In one word = the power of razor-sharp brand positioning to lower costs and improve results /
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(Electronic resources)
Digital marketing strategies for value co-creation = models and approaches for online brand communities /
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(Electronic resources)
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