Brand name products.
概要
| 作品: | 106 作品在 23 項出版品 23 種語言 | |
|---|---|---|
書目資訊
Defending the brand : = aggressive strategies for protecting your brand in the online arena /
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Beyond branding = how the new values of transparency and integrity are changing the world of brands /
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How come your brand isn't working hard enough? = the essential guide to brand management /
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Building brand identity in the age of social media = emerging research and opportunities /
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Intellectual property management : = the role of technology-brands in the appropriation of technological innovation /
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TechnoBrands = how to create & use "brand identity" to market, advertise & sell technology products /
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Designing brand identity : = a complete guide to creating, building and maintaining strong brands /
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United we brand : = how to create a cohesive brand that's seen, heard, and remembered /
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Defending the brand = aggressive strategies for protecting your brand in the online arena /
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Brandchild = remarkable insights into the minds of today's global kids and their relationships with brands /
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IMC, the next generation = five steps for delivering value and measuring returns using marketing communication /
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The hero and the outlaw = building extraordinary brands through the power of archetypes /
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Intellectual Property Management = The Role of Technology-Brands in the Appropriation of Technological Innovation /
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Living the brand : = how to transform every member of your organization into a brand champion /
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Becoming a category of one : = how extraordinary companies transcend commodity and defy comparison /
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The brand gap : = how to bridge the distance between business strategy and design : a whiteboard overview /
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From brand vision to brand evaluation = the strategic process of growing and strengthening brands building and sustaining brands /
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The global brand : = how to create and develop lasting brand value in the world market /
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Brand romance : = using the power of high design to build a lifelong relationship with your audience /
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What great brands do : = the seven brand-building principles that separate the best from the rest /
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Digital marketing strategies for value co-creation = models and approaches for online brand communities /
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Global brand integrity management = how to protect your product in today's competitive environment /
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The brand called you = create a personal brand that wins attention and grows your business /
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